05 / PROMOTIONAL POSTCARDS
ADVERTISING COLLATERAL
The postcard series functions as advertising collateral promoting a surfboard repair and trade-in sales event. Promotional details such as dates, discounts, and conditions are communicated clearly while maintaining strong visual impact. Illustrations featuring reused surfboards and circular motifs reinforce the shop's eco-friendly mission. Designed within a fixed format, the postcards use illustration to elevate promotional messaging without sacrificing clarity.
PROJECT CASE STUDY
Eco Surf Shop
Tidy Tides: Grand Opening Campaign
DISCIPLINES
Brand Identity · Illustration · Advertising · Marketing Collateral · Event Promotion
PROJECT OVERVIEW
Tidy Tides is a multi-part campaign for Eco Surf Repair Shop, a surfboard repair brand created for environmentally conscious surfers. The project includes the brand identity, grand-opening promotion, sales advertising, and a sponsored event campaign—using illustration and typography to create a recognizable visual system across each touchpoint.
01 / PROJECT CONTEXT
ECO SURF REPAIR SHOP
PROJECT
Eco Surf Repair Shop
ROLE
Designer
FOCUS
Brand Identity, Illustration, Campaign Design
OBJECTIVE & APPROACH
The objective was to create promotional pieces that could capture the attention of Eco Surf’s audience while giving each campaign a distinct purpose. The grand-opening mailer introduces the shop, the sales postcard drives return visits through a targeted promotion, and the event poster and ticket extend the brand into a community experience. Custom vector illustration, typography, and recurring visual elements connect the pieces while allowing each one to communicate its own message.
02 / LOGO DEVELOPMENT
CREATING THE BRAND IDENTITY
The logo design phase focused on establishing a clear purpose and target audience for Eco Surf Repair Shop before any marketing materials were created. Research into surf culture, sustainability, and local coastal communities informed extensive wordlists centered on audience and purpose. Symbol-combining techniques were used to merge visual ideas from both lists into a single, unified mark that represents eco-conscious surf repair. This identity became the foundation for all subsequent collateral, ensuring consistency across marketing and event materials.
03 / GRAND OPENING MAILERS
MARKETING COLLATERAL
The mailer was designed as marketing collateral to announce the grand opening of Eco Surf Repair Shop and introduce the brand to the local community. The goal was to capture attention quickly while clearly communicating the opening date, location, and purpose of the shop. Vector illustrations were used to add visual interest and support the surf and sustainability themes.
04 / EVENT POSTER
PROMOTING THE GRAND OPENING
TIDY TIDES SCAVENGER HUNT POSTER
The poster serves as the primary advertising piece for the Tidy Tides event, designed to generate interest while clearly communicating essential details. Event name, date, time, location, ticket price, and sponsor are prioritized through strong typographic hierarchy. Custom vector illustrations reinforce the environmental theme while connecting visually back to the surf shop identity. The poster establishes the color palette, illustration style, and typography used across all event-related materials.
TIDY TIDES TICKETS
