PROJECT CASE STUDY
The Barnbecue Fundraiser
Celebrating Slow Food & Supporting a Farm in Need
DISCIPLINES
Brand Identity · Print Collateral · Packaging Design · Social Media Promotional Content
PROJECT OVERVIEW
Develop an original event and invitation that connects Oklahoma City's local culture with the Slow Food movement. The challenge was to create an unexpected, visually engaging experience that would capture residents' attention, communicate the event's purpose, and inspire community participation.
01 / PROJECT CONTEXT
HEART FARM + SLOW FOOD OKC
ORGANIZATION
Heart Farm + Slow Food OKC
ROLE
Designer
TIMELINE
Autumn 2024
OBJECTIVE & APPROACH
The project began with research into Oklahoma City's culture and its connection to food and agriculture. Through development, sketching, and physical prototyping, I explored how an invitation's form, function, and delivery could create a memorable experience beyond traditional printed materials.
The result was Barnbecue, a farm-to-table BBQ fundraiser built around an invitation disguised as a packaged beef jerky snack. I extended the idea into an integrated event identity, using packaging, print collateral, and promotional materials to create a consistent experience from the first invitation through event day.
02 / BRAND IDENTITY SYSTEM
VISUAL IDENTITY SYSTEM
PRIMARY LOGO
LOGO APPLICATIONS
TYPOGRAPHY SPECIMEN
TYPOGRAPHY
COLOR PALETTE
COLOR PALETTE
SUPPORTING GRAPHICS
03 / THE INVITATION EXPERIENCE
A PHYSICAL INVITATION EXPERIENCE
The invitation is a physical experience — a custom mailer box containing a tote bag and a beef jerky invitation. There is no traditional envelope. The packaging itself communicates the event's identity and values.
01 / MAILER BOX (OPEN)
02 / TOTE BAG
03 / BEEF JERKY INVITATION
04 / EVENT CAMPAIGN COLLATERAL
EVENT MATERIALS
01 / EVENT TICKETS
02 / SOCIAL MEDIA CAMPAIGN
03 / FOOD MENU
04 / AWARENESS PAMPHLET
04 / SOUVENIR COLLECTION TOTE
